How Yungblud used his Attitude Pride Award to help fulfil Ozzy Osbourne’s final wishes
The star was given £1,000 by PEUGEOT to donate to an organisation of his choosing, with every penny going to three special organisations close to the late Black Sabbath legend's heart
By Dale Fox
On 4 July 2025, Yungblud was with Attitude in London to celebrate being honoured as a Pride ICON at the PEUGEOT Attitude PRIDE Awards Europe. Just 24 hours later, he was on stage at Villa Park in Birmingham, performing at what would become Black Sabbath’s final concert. Two very different events, two very different audiences, but connected by a single thread.
Alongside a roster of rock ‘n’ roll legends, the Villa Park show brought together the band’s original line-up, Ozzy Osbourne alongside Tony Iommi, Geezer Butler and Bill Ward, for a farewell performance rooted in the city where Black Sabbath formed. Ozzy passed away just weeks after the concert, giving added weight to its focus on fundraising and the causes placed at its centre.
Those beneficiaries were Cure Parkinson’s, Birmingham Children’s Hospital, and Acorns Children’s Hospice, each handpicked by Ozzy and closely linked to his life. The same three organisations were selected by Yungblud to receive his £1,000 donation funded by PEUGEOT via the Attitude Magazine Foundation, split equally between them.
The strongest and most personal of those links was Cure Parkinson’s. Ozzy had spoken openly about living with the condition in his later years, and the charity’s inclusion reflected a clear intention to support research into treatments that could slow, stop, or reverse the disease.
Birmingham Children’s Hospital and Acorns Children’s Hospice reflect the band’s origins and the place it all began. The hospital provides specialist care to seriously ill children and young people from across the UK, many with complex and life-threatening conditions. Acorns supports children with life-limiting illnesses and their families across the Midlands, offering specialist care, respite and end-of-life support.
A live recording of Black Sabbath hit ‘Changes’, performed by Yungblud at the Villa Park concert, was released as a charity single, with proceeds supporting the same three beneficiaries. Speaking about the release at the time, Yungblud said the best part about [it] was that “we can take such a monumental moment, immortalise it on tape, release it and donate all the money to such important causes.”
Read about some of the other PEUGEOT Attitude PRIDE Awards Europe winners who have donated money shared by PEUGEOT, including Andy Bell, Carla Antonelli and Tracey Howe.