Lands’ End gear up for the holidays with Bruce Weber
American Brand Lands’ End have teamed up with legendary photographer Bruce Weber for their ‘We Believe in You’ holiday season campaign. Focusing on multi-generational families and friends, the pictures are also accompanied by a fun-filled video.
“As a photographer, it’s really important when you start a new project to have the energy and enthusiasm of a cheerleader. Everything depends on the people you’re working with and photographing as well as your connection to them – you want them to express their best imaginable spirit,” says Weber.
He and Lands’ End have certainly done this by picking a group of women, men and children – a combination of models, family members and neighbours – to get the energy just right. Take a look at the video below or go to the Lands’ End website to see more of the images.
