Life
Attitude and Jaguar’s The Creators season two: three makers on originality, instinct and why copying isn’t an option
In partnership with Jaguar
Jaguar
Life
Artist Annabel MacIver on reclaiming myth, and why originality means seeing what others haven’t
In partnership with Jaguar
Life
Attitude wins Consumer Event of the Year at PPA 2026 Awards for the Virgin Atlantic Attitude Awards, powered by Jaguar
"Attitude is a brand the world needs to survive and thrive," writes the publication's head of marketing Vincent Jaskowski-Prowse
Life
Glass artist Emma Goring on why originality has nothing to do with technique
In partnership with Jaguar
Life
Jaguar’s Axel Goulée on the car that made people question whether it was real: ‘If it’s polarising, it creates debate’
In partnership with Jaguar
Life
Attitude and Jaguar present The Creators season two: three makers on what it really means to copy nothing
In partnership with Jaguar
Life Tech
Petrol & Pride proves the inclusive car festival you never knew you needed
"How we accidentally co-created a gathering for LGBTQ+ car enthusiasts to celebrate a shared passion in a safe space," writes Attitude publisher Darren Styles OBE
Life
Bold new Jaguar revealed: Type 00 lands as “a copy of nothing”
"Forget the hysteria around the 'woke' rebrand: Jaguar’s new design vision concept delivers on the promise of an audacious reimagining," writes Attitude publisher Darren Styles OBE
Life Business
How hate and homophobia made a genius of Jaguar’s rebrand
Opinion: "When Elon Musk, Nigel Farage, Tommy Robinson and Andrew Tate take against you because of a typeface and a bright dress, be thankful," writes Attitude publisher Darren Styles OBE
Culture
Stars arrive in style at the 2024 Virgin Atlantic Attitude Awards, powered by Jaguar
Our special guests have arrived in a fleet of classic Jaguar cars for the highlight of the LGBTQ+ calendar
Culture
Paul Sinha to host 2024 Virgin Atlantic Attitude Awards, powered by Jaguar
"It will be my privilege to try to entertain the crowd, and hopefully avoid autocue disaster or wardrobe malfunction," the comedian says ahead of the 9 October extravaganza
Culture Theatre
All the world’s a stage for playwright and actor Rob Madge
Madge has won the Theatre Award at the Virgin Atlantic Attitude Awards, powered by Jaguar for their play My Son’s a Queer, (But What Can You Do?)
Life
Jaguar F-Type 75 review: The end of an era – and no doubt a revolution is coming
Jaguar confronts petrolheads with the all-new but soon-to-be-gone Jaguar F-Type 75...
Culture Music
DJ and journalist Jaguar shares her greatest gig ever: ‘It’s just perfect’
In association with Pioneer DJ.
News UK
In pictures: The 2022 Virgin Atlantic Attitude Awards, powered by Jaguar
Don't they look glorious!
Style Fashion
Attitude Awards red carpet: Heartstopper, Josh Cavallo, Ellie Goulding and more
The stars were out as the 2022 Virgin Atlantic Attitude Awards, powered by Jaguar took place last night at the Camden Roundhouse.
News Pride
The winners from the 2022 Virgin Atlantic Attitude Awards, powered by Jaguar
Meet all the winners of the 2022 Virgin Atlantic Attitude Awards, powered by Jaguar.
Culture Music
Cat Burns on coming out, falling in love and setting the charts alight
From busking on the South Bank to supporting Ed Sheeran and creating slow-burn smash ‘Go’, Cat Burns was the obvious choice for the Attitude Music Award, supported by Jaguar.
News Pride
Michelle Visage to host 2022 Virgin Atlantic Attitude Awards, powered by Jaguar
Melanie C and Sink the Pink will also deliver a show-stopping set as the biggest LGBTQ night of the year returns London's Roundhouse on 12 October.
Culture Film & TV
Fashion designer Daniel w. Fletcher is inspired by people being ‘true to themselves’
"It has to really come from the heart, and I think that is where you will find originality."