Attitude and Jaguar present The Creators season two: three makers on what it really means to copy nothing

Jaguar founder Sir William Lyons had a principle he applied to everything the company made: “A Jaguar should be a copy of nothing.”

This is the idea behind The Creators – a film series from Attitude and Jaguar that puts makers in front of the camera to talk about their work, their influences and what genuine originality actually demands of a person. Now in its second season, the series returns with three new subjects.

Glass artist Emma Goring works in one of the oldest craft disciplines in the world, coaxing molten material into forms drawn from coral reefs and the microscopic structures of the natural world. Working in hot glass – a medium she describes as built on contradiction – Goring is preoccupied with what it means to make work that is unmistakably yours. “The way to stand out is to have something that’s very truthful and honest and original,” she says. “By portraying myself through my glass art, the viewer or the audience are going to know that is me.”

Multidisciplinary artist Annabel MacIver moves between printmaking, sculpture, painting and poetry, with a practice that has become a form of activism. Her current work reframes Greek mythology from a female point of view – a project that began with a realisation about who has always controlled the narrative. “Most religious texts, myths – they’re recorded throughout the world and are used for the basis of all our societies – have been written from a male point of view.”

And Axel Goulée, lead materiality designer at Jaguar, was part of the team behind the Type 00 concept car – which includes a French Ultramarine exterior and travertine stone interior that made it one of the most talked-about design objects in recent memory. For Goulée, a successful design is never a safe one. “To describe a design that would be successful for me, I would say polarising. If it’s comfortable, it doesn’t work for me. If it’s polarising, it then creates debate.”

Across three films, the trio get into the influences you absorb and have to work past, the instincts you learn to trust, and what it takes to make something that could only have come from yourself.

All three films will be available on Attitude’s YouTube channel this month, beginning with Axel Goulée’s on Friday 5 June.