Lloyds Bank features same-sex proposal in new TV ad

A new television advert by Lloyds Banks prominently features a same-sex couple in the midst of a romantic proposal.

The new ad, which was first aired last Friday (March 12), is titled ‘For Your Next Step’, and features freeze frames of a variety of people in various stages of life – including a new mother, a man dropping his daughter off at school, an elderly woman attending a funeral and the aforementioned couple, one of whom is down on one knee.

The new campaign is also set to run in cinemas and in print, with one follow-up ad giving us the new we were all hoping for…

Lloyds marketing director Catherine Kehoe said in a statement: “The new campaign builds on the phenomenal success of the 250th anniversary campaign, showing how we’ll always be by our customers’ side, giving them the financial confidence to take their next step.

“We’ve adopted a contemporary and distinctive approach, focusing on the diverse and sometimes challenging moments in the lives of our customers today.”

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