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Rising singer El Roig drops new song ‘Stupid Cowboy’ – inspired by ‘tumultuous’ breakup

"I wanted to capture the feeling of pouring your heart out for someone while being let down, the pain of having to ask for their love," says the Catalan folk pop musician

By Jamie Tabberer

a composite of black and white images of El Roig, one of him laying down on grass, the other of him in a field with a white shirt
El Roig (Images: Claudia O. Sala)

Folk pop singer El Roig (pronounced ‘elle rodge’) today drops new single ‘Stupid Cowboy’, out now on No Nothing Records via Universal Music Group.

The London-based musician, who was born in Spain, explores heartbreak on the country and rock-influenced track, which utilises acoustic and electric guitar, bass, organ and strings. ‘Stupid Cowboy’ follows ‘I Love You, Goodbye’ and ‘Tiptoes’, both released last year.

The rising star has also shared a video of ‘Stupid Cowboy’, directed by Claudia O. Sala.

“I wanted to capture the feeling of pouring your heart out for someone while being let down, the pain of having to ask for their love” – El Roig on ‘Stupid Cowboy’

Speaking about the song to Attitude, Roig said: “‘Stupid Cowboy’ came out of a short, intense relationship that left me feeling a bit stupid, to be honest. It started off exciting, but quite quickly he became dismissive of me and my affection. I remember showing him a Kesha song I loved at the time and him laughing at me – which sounds minor, but it said everything about how he saw me.

“The song lives in that push and pull – wanting someone who only shows up in fragments, while knowing you deserve better. It’s about the frustration of giving so much to someone emotionally unavailable, and the moment it clicks that love shouldn’t make you feel small. If anything, it’s a reminder not to be with someone who can’t meet you where you are.”

singer El Roig in a field with a white shirt, head down, black and white
El Roig (Image: Claudia O. Sala)

Roig also said: “I wanted it to capture the feeling of pouring your heart out for someone while being let down, and the pain of having to ask for their love.”

The forest-shot video, according to a spokesperson, “offers a compelling visual counterpart to the track, expanding on its themes of emotional repression, sexuality, and queer longing.”

The narrative follows two friends whose relationship quietly shifts into something more, capturing “the tension of unspoken desire and the fear of crossing an invisible line.”