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Watch | ASOS Menswear unveil Spring/Summer ’16 video

By Joseph Kocharian

ASOS Menswear has launched their first lookbook video for Spring/Summer ’16, playing on the idea of endless summer days lounging with a group of friends.

The brand always have a huge scope with their product, hence there is a plethora to pick from this season, including utilitarian khaki, blush-hued streetwear, Scandi denim styles,  strong and boxy silhouettes and a soft, neutral colour palette.

They’re also tackling retro styles this season too, zoning in on ’50s and ’90s grungy beach vibes as well as ’80s summer Riviera smartwear to ensure the contemporary edge is mashed up with a more old school warm weather aesthetic. Check out the new campaign video below:


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