The ReThink HIV campaign aims to address the myths and scaremongering around the virus, as recent NAT research shows 16% of people wrongly think you can get HIV from kissing, up from 4% ten years ago.
So, what better way to tackle this than with a gaggle of drag queens, a Red Hot hunk and a loud and proud Kissing Booth in Soho Square, slap bang in the middle of gay London. Passers-by were corralled by Sink The Pink’s GlynFamous and Amy Zing to pucker-up for pash with one of their colourful crew of drag starlets and Red Hot model Alex Mountain, in exchange for a donation to the charity.
Photoboothy bought along their Live Instagram Printer and set the hashtag as #SohoBooth so anyone that posted the image of their kiss to Instagram with the hashtag received an automatic Polaroid print-out of their photos.
Money was raised, snogs were served, the sun came out and plenty of smiles were seen leaving Soho Square after a rather novel afternoon of World AIDS Day awareness and fundraising. Huge thanks to everyone who donated their time and talent to a worthy cause.
Check out some more Photoboothy snaps from the day: