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Gus Kenworthy flies rainbow flag in new commercial

The Olympian features in Head & Shoulder's latest campaign

By Joshua Haigh

Gus Kenworthy defiantly flies the rainbow flag in a new commericial for Head & Shoulders.

The openly gay Olympian has been named a new brand ambassador for the shampoo brand ahead of the Winter Olympic Games in South Korea next month (February). 

Kenworthy will appear in a numerous ads for the brand which will aim to explore his journey and experiences as a gay athlete. 

“As the first openly gay action sports athlete, Kenworthy will be featured within the brand’s Shoulders of Greatness campaign, which highlights all of the things people carry on their shoulders—pride, pressure, expectations—and how that motivates them to overcome any challenges and focus on achieving greatness,” said a spokesperson for the brand. 

“Head & Shoulders celebrates how Kenworthy carries pride in himself, his country, his family and his community, allowing him to achieve greatness as he looks ahead toward PyeongChang.”

“I’m thrilled to be part of the Shoulders of Greatness campaign as it resonates with my journey,” Kenworthy said. “Before coming out, I was carrying so much pressure that I put on myself. It wasn’t until I made the decision to come out that I was able to release that weight off my shoulders and find the confidence to be myself, which allowed me to perform my best.”

Watch the advert below: