TTG Media to host second LGBT Conference in London next week
By Will Stroude
‘s second LGBT conference is coming to London’s Etc Venues next Wednesday (July 20), offering businesses the opportunity to learn everything they need to start selling and marketing to the LGBT travel market.
Among the confirmed speakers is Kellie Maloney, the former flyweight boxer and promoter who’ll be sharing her experiences of travelling as a transgender woman.
As well as this, various sessions by industry experts will share best-practice and help marketers understand how to cater to LGBT consumers. You’ll also be able to explore case studies from businesses that have specialized LGBT offerings, and hear from top LGBT-friendly destinations.
There will also be unique sessions on how to market effectively to the LGBT sector, including the dos and don’ts, and lessons that can be learned from other industries.
Check out the list of expert speakers already confirmed below:
- Kellie Maloney, former flyweight boxer and boxing promoter.
- Helen Roberts, Kuoni’s sales director, who will discuss how the operator launched its own specialist LGBT trained experts.
- Simon Altham, managing director of Hoseasons, who will explain how and why the holiday park company started marketing to the LGBT within its mainstream brochures.
- Ian Johnson, founder of LGBT marketing specialists Out Now Consulting, who will offer key marketing tips on how to attract the LGBT sector.
- Darren Burn, founder of LGBT specialist travel agency OutofOffice.com, which launched last year, who will discuss the triumphs – and challenges – of setting up an LGBT specialist travel firm.
- Tris Reid-Smith, editor-in-chief of Gay Star News.
- Jean Reddan, head of marketing at Lloyds Bank Retail & Wealth Marketing Communications.
- Michelle Toft, chief marketing officer at Coregeo.
- Carol Hay, director of marketing for UK and Europe at Caribbean Tourism Organisation.
- Peter Vella, director UK and Ireland at Malta Tourist Office.
- Auston Matta, founder and director of Outfluential.
To book tickets for the TTG LGBT conference 2016, head over here, and for more information visit ttgmedia.com.
