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Attitude Style Award: Dean and Dan Caten, DSquared2

The Caten twins personify quality and dynamism — in their designs and in what they take a stand for.

By Steve Brown

DSquared2 has been honoured with the Style Award supported by Virgin Holidays at the Virgin Holidays Attitude Awards 2018, powered by Jaguar.

After studying at the prestigious Parson School of Design, twins Dean and Dan Caten went on to become a powerhouse in the fashion industry after landing positions at Diesel and Versace.

It was back in 1995 that the twins decided to branch out on their own and started up their own business, DSquared2.

It’s no suprise that after 23 years in the industry, the Canadian duo have worked with some of biggest names in the pop and fashion industry.

Take Madonna, for instance: Dean and Dan worked with Madge on her 2001 Drowned World Tour and the rodeo-themed ‘Don’t Tell Me’ video.

Moving from the queen of pop, to the princess, the Catens were also responsible for Britney’s ringleader jacket and top-hat outfit on her 2009 Circus Tour. Other names include Naomi Campbell and Christina Aguilera. 

We couldn’t think of a better duo to be the recipient of the Attitude Style Award.

Read more about the winners from the Virgin Holidays Attitude Awards 2018, powered by Jaguar in the November Awards issue of Attitude, out now.

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