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French HIV awareness group calls for safe sex and hopes to bring peace to Euro 2016 rivals in new campaign

By Fabio Crispim

A campaign by French HIV and AIDS awareness group, AIDES, has released a new ad that calls for safe sex and hopes to bring peace to rival football fans.

According to Creativity Online, the campaign is entitled ‘Make Love Not War’ and features models painted as flags from the Euro 2016 championship.

The models, paired up as same-sex and opposite-sex couples, have smudged body paint implying that they have had sex.

The campaign was photographed by Eric Traore and reads, “Blend together, safe together”.

Take a look at the campaign below:




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