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First look at Britney Spears’ new mobile game

By Rhys Matthews

Glu Mobile is releasing a new celebrity-based mobile game – and this time, it’s all about Britney, bitch.

Britney Spears: American Dream will launch this year and will allow players to interact with Britney and experience her life in the entertainment business.

After the game was announced earlier this year, the singer posted her avatar to Instagram today (May 10), and teased fans that what’s sure to be everyone’s new favourite not-so-guilty pleasure on is coming soon…

Coming soon…

A photo posted by Britney Spears (@britneyspears) on

Brit’s signed up for a partnership with Glu Mobile, which will last five years with a possible three-year extension – so expect plenty of sequels to come.

The game developer’s first celebrity collaboration was with Kim Kardashian, which launched in 2014, generating $43 million in its first three months. Shortly after she was joined by Nicki Minaj, Katy Perry and Kendal and Kylie Jenner.

While there is no official release date yet, fans can pre-register for the real deal by May 16.

We’re not gonna lie, our hopes are high for this one: Brit has always been at the forefront of technological breakthroughs…


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