How To: Be normcore, in association with StylePilot

‘Normcore’ was coined as a response to throwaway fashion and an over-saturation of the market – with all its bells & whistles, zips and studs. So we’re going back to basics and pairing up casual, easy-to-wear pieces that everyone looks good in. Some people don’t want to stand out from the crowd: it’s all about you and not your clothes after all, right?

Match a simple sweater and straight leg jean (don’t you dare try on a skinny pair), with a pair of white trainers: little nuances are fine, just keep away from crazy high-tops and collaborations – they’ll be out of style in a month.

1. Grey majestic trainers by Nike, £50 at stylepilot.com / All-star double-tongue low-top by Converse, £46.99 at stylepilot.com 2. Grey knitted long length jumper by Topman, £32 at stylepilot.com 3. Larkee 800Z straight fit jeans by Diesel, £95 at stylepilot.com

Denim and check shirts are everywhere, and you can subtly change the check or the wash to suit your own style. These two items transcend every season: It doesn’t matter if they’re layered on top of a T-Shirt or buttoned right up; they’re going nowhere.

1. Slim fit western denim shirt by Lee, £75 at stylepilot.com 2. Short sleeve green shirt by ASOS, £22 at stylepilot.com 3. Western denim stonewash shirt by Levis, £48 at stylepilot.com

Fashions icons throughout the ages – from James Dean to Marlon Brando, Beckham to Gosling – look good in a nice plain fitted T-Shirt: no fancy frills, no deep Vs, no scoop necks, no tricky features necessary. Be sure to match it with a simple chino (navy or black always work) and even with your outerwear to complete the effect.

1. T-shirt with wide boat neck by ASOS, £6 at stylepilot.com 2. Goblinn regular fit chinos by Ted Baker, £79 at stylepilot.com 3. Lightweight parka jacket by Pull & Bear, £25 at stylepilot.com

Visit stylepilot.com to work out your own style DNA and find the best fits and colours for you.