CDLP have launched their new Mobilité activewear range with a kick-ass new campaign starring Swedish dancer and filmmaker Tumpum.
Kings of the capsule collection, CDLP have long offered undewear with a premium touch so it’s no surprise that their forthcoming activewear capsule – launched with the Mobilité boxer, is designed for high performance and well being whilst being super soft on your skin.
We’ve come to expect big things from CDLP’s campaign imagery, which has long cultivated an achingly cool aesthetic with a healthy injection of sex sappeal.
The Mobilité campaign is no different: Shot by CDLP Creative Director Christian Larson, it sees dancer and film director Tumpum put the underwear through its paces in a series of fast and furious sporting workouts.
“CDLP Mobilité is a natural extension of our core product offering and supports a growing philosophy of self-care, in part created in dialogue with our customers who have expressed a need for dedicated underwear for their workout routine,” Larson says of the range, which also currently boasts t-shirts and swimwear.
Ever eco-conscious, CDLP continue to use environmentally conscious material and processes to craft their underwear, including their Moblilite boxer brief that’s developed in a technological recycled PES fibre that ensures that all important moisture wicking, quick drying and anti-odour capabilities.
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The Mobilité Boxer Brief is developed in a technological recycled PES fiber that has moisture-wicking, quick-drying and anti-odor properties. Built for versatility, the design features a longer leg, flat non-chafing seams, and extra-breathable mesh panels. Campaign by @christianlarson x @tumpum
The brand have also thought about chafing (it’s literally the worst) with longer leg design, flat non-chafing seams and extra-breathable mesh panels. They’re all about you feel just as good as you look wearing them.
The collection is available to buy now on CDLP.com. Check out some more highlights from the CDLP Mobilité campaign below: