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Men’s eco-friendly underwear brand CDLP arrives at Selfridges London

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By Will Stroude


In just a couple of short years, CDLP have taken the men’s underwear market by storm with their super soft and eco-friendly boxer briefs, and now the purveyors of understated underwear have arrived at Selfridges in London.

Started by best friends Christian Larson and Andreas Palm, CDLP was born as a reaction to the growing trend for garish waistband logos and low-quality cotton normally used in men’s underwear production.


With slick, subtle design references, CDLP underwear also pushes fashion forward with its ecofriendly and super soft lyocell, and the socks in natural bamboo.

Fore-going unsustrainable fast fashion, the Stockholm-based brand goes against the norm of mass production and instead each garment is handcrafted by artisans in its third-generation factory.

As well as Selfridges on London’s Oxford Street, CDLP can be found at renowned retailers such as Mr Porter,, their own website as well as recently launched at Selfridges in London – make sure to check them out! 

Check out the new underwear and don’t miss your chance to get 10% Attitude discount on your order using code attitude10 at checkout.