Levi’s team up with Jordan for exclusive Capsule collection
The American super brands have teamed up
By Nick Byam
Since its invention in 1873, there have been many iconic denim moments in pop culture. From Britney and JT’s reinvention of formal wear at the 2001 American Music Awards to Bruce Springsteen’s derriere on the cover of his Born in the USA album.
Now, Levi’s and Jordan have collaborated on a capsule collection of denim Air Jordan IVs and Reversible Trucker Jackets.
The line carefully balances the DNA of these two seminal brands by remixing the globally recognised Levi’s ‘Two Horse’ tag with Jordan’s Jumpman logo, which appears throughout the collection.
All easily to incorporated into most wardrobes, these are sure to become staple pieces for any denim fan.
Steven Burns, Levi’s global design director said: “The inspiration is two iconic brands coming together and there’s a lot of energy around both brands at the moment so it’s a great time to collaborate.”
“The details of the shoes and jackets share the same denim, the same wash, the same threads, the same weight. I like that idea of technical sports apparel mixed with our authentic heritage because it gives it a different kind of edge.”
The new collection is available in both Levi’s and Foot Patrol stores across London now.
Words by George Douglas – Davies.