Britney Spears came to slay in new Kenzo campaign – WATCH
The pop princess just turned back the clock.
By Will Stroude
As anyone who follows Britney Spears on Instagram knows, the legendary pop icon loves a home runaway video – and it looks like all those corridor catwalks might just have paid off.
The ‘Gimme More’ singer has been announced as the face of luxury fashion brand Kenzo’s new La Collection Memento N°2 Campaign, and frankly she’s not just giving us more; she’s giving us everything.
Shot by fashion photographer Peter Lindburgh, the campaign images see Brit rocking a series of fierce looks from the collection, which was designed by Carol Lim and Humberto Leon.
17 years after Spears infamously wore a floor-length denim gown to American Music Awards, the pop princess poved she’s still got a soft spot for the blue stuff as she worked another all-denim number for the shoot.
“This collection is very youthful,” the 36-year-old told Vogue. “We had fun on set, even though it was a bit weird for me at first. I am used to shooting in a studio or a small space, and this was on the street.
“We were out there and I had really promiscuous clothes on, which felt odd, but, of course, on film it turned out to be really cool.”
From wearing a red leather catsuit in the ‘Oops!…I Did It Again’ video to stepping out in a vest bearing the slogan ‘MILF in training’, Britney has ammassed plenty of iconic looks during her two decades in the spotlight, but it seems the mother-of-two’s days of chasing sartorial shock-value are behind her.
“It’s tricky because as a mother, you don’t take as much risk with your style,” she said. “I think when I was younger I took so many risks and really went for it. There was no planning what I wore, and it was like, okay, I am just going to put on the most outrageous thing.
“I think as a mother you hold back from that out of fear of embarrassing your kids and out of respect for them.”
Well Brit, it’s safe to say they won’t be embarrassed by the slay-age going on in this latest camapaign.
The La Collection Momento N°2 campaign collection hits stores on 21 March. Watch Britney strut her stuff below: