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Rihanna’s Savage X Fenty launches men’s lingerie for Valentine’s Day

*plays Rated R on repeat*

By Will Stroude

Words: Sacha Dance/Will Stroude; Image: Savage X Fenty

Rihanna is ensuring that Valentine’s Days around the globe will be firmly Rated R this year with the release of Savage X Fenty’s new men’s lingerie.

The superstar’s famously inclusive lingerie and underwear firm, which released its first-ever Pride collection last year, is continuing to push boundaries for high fashion through its newly-released ‘Glossy Flossy’ collection.

Featuring harnesses, sheer crop tips, briefs and boxers in a variety of body-inclusive sizes ranging from XS to 3XL, the range is guaranteed to make everyone feel a little sexier this V-Day.

Rihanna herself also slipped into something a little more comfortable for the new campaign, which also features Madonna’s daughter, Lourdes Leon.

Since being founded in 2018, Savage X Fenty has been praised for its body-positive and LGBTQ-inclusive outlook: The brand’s annual shows celebrate diversity like few others, and in 2020 saw trans non-binary Pose star Indya Moore slay the runway alongside Rupaul’s Drag Race legends Shea Couleé, Gigi Goode and Jaida Essence Hall.

Savage x Fenty’s Glossy Flossy collection is available at Check out some of the highlights below: