6 things we want from the gorgeous new JW Anderson website collection
Jonathan Anderson might be the busiest man in fashion, but a newly launched site proves he always has time for his namesake label
When Dior announced Jonathan Anderson as creative director in April, fans worried that his namesake label would take a back seat. Today’s launch of the new JW Anderson website proves otherwise.
Building on the curatorial approach that helped transform Loewe, Anderson announced in April that the brand would forgo seasonal presentations, repositioning itself as a lifestyle label.
The new digital platform makes the lifestyle direction unmistakably clear with the introduction of a “Goods” page featuring homeware, furniture, and more. Showcasing the designer’s signature mix of fashion and art, the site doubles as an interactive playground where cultural cache meets meticulous design.
From capsule collections to web exclusives, it offers a space that feels both instantly accessible and refreshingly playful. With so much to discover, we’ve narrowed it down to the standout pieces we can’t get out of our heads.
Fairisle ‘pig’ jumper
Nothing if not a knitwear savant, the Fairisle Pig Jumper is peak JW Anderson. Inspired by Irish artist Nicholas Mosse’s hand-crafted ceramics, the red knit embodies the brand’s irreverent approach to heritage. Plus, anything Joe Alwyn wears isn’t exactly a hard sell.
Wedgwood Greek cups
Inspired by 5th-century Greek vessels from Anderson’s personal ceramics collection, these ribbed, handcrafted jasper mugs are a collaboration with Wedgwood. Each set of two are the perfect companions for elevating your morning brew or displaying on your shelf of curios.
Pleated trousers
Subversive whimsy might define the brand but these pleated trousers prove that wardrobe staples can be just as impactful. Crafted in corduroy with a roomy wide-leg fit, they deliver effortless nonchalance. A classic that perfectly complements JW Anderson’s statement-making knits.
Antique watering can
Like a gander through a digital antiques shop, you’ll never know what you’re going to get from JW Anderson. Case in point: this 19th-century French watering can. Copper-toned with dents from years of wear and tear, each imperfection only adds to its charm.
Japanese denim
Anderson’s collaborative eye sends him across the globe, and for these jeans, he lands in Hiroshima, Japan. the undisputed capital of premium denim. Craftsmen hand-distress and repair each pair using traditional boro techniques, and they screen-print “Made in Okayama” on the pocket bag as a nod to its origin.
“Art Club” rugby top
Tinged with irony the ‘Art Club’ rugby top turns a classic silhouette into a statement piece. Graphic satin-stitch embroidery, a cotton twill collar, and corozo buttons add a signature JW Anderson twist.