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Watch son tell mum he’s gay in Italy’s first coming out advert

By Nick Levine

Screen Shot 2014-06-12 at 16.24.56

A son tells his mum he is gay in what is believed to be Italy’s first TV advert featuring a coming out storyline.

“Gianni is not just my roommate, he’s my boyfriend,” the son reveals at the end of the advert for Findus microwave pasta, which prompts a touching response from his mother.

Watch the advert below – complete with handy English subtitles.

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