Ireland seeks to attract LGBT travel market
By Ben Kelly
Now that the Irish people have voted to introduce same-sex marriage, they look set to extend that famous welcoming spirit to other LGBT people around the world – with a very suitably timed travel initiative.
Tourism Ireland will seek to capitalise on the country’s current star status on the global LGBT stage with a new campaign – ‘Ireland Says I Do’ – which will run in nine different markets, including the USA, the UK, Germany, Canada, Australia, France, Spain, Italy and the Nordic countries.
The aim is to attract LGBT travellers from around the world, not just to visit the isle of equality, but to celebrate their weddings and honeymoons there too.
[youtube height=”HEIGHT” width=”WIDTH”]https://www.youtube.com/watch?v=A2YKMdXQvno[/youtube]
The global LGBT travel market is estimated to be worth around $200 billion a year while LGBT Europeans have a total spend on travel of $66.1 billion a year. Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
Visit ireland.com for more information.