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Check out the boys of Rufskin’s new menswear campaign

By Will Stroude

Rufskin have unveiled their 2014-2015 menswear collection with a scorchingly hot desert shoot.

Influenced by the American west and futuristic simplicity, they’ve blurred the lines of dressy and casual, right down to the underwear.

You can take a look at some of the pictures from the new campaign below:

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To purchase and to find out more about the new collection, visit rufskin.com

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