If you've not got aboard the Euphoria train yet then it's high time you tuned into HBO's dark, drug-fuelled teen drama charting the lives of a group of tearaway high school students.
Starring Spider-Man: Homecoming's Zendaya, the series has been drawing widespread acclaim for its frank depiction of adolescent life and addiction - but that's not the only reason to tune in, oh no.
Euphoria has also been reponsbile for introducing us to Jacob Elordi, a 22-year-old Australian up-and-comer who plays Nate Jacobs, the archetypal douchebag jock whose anger masks insecurities with his sexuality.
Jacob has quickly been making a name for himself since starring in Netflix rom-com The Kissing Booth last year - something that hasn't gone unnoticed by the good people at Calvin Klein, who've wasted no time making him one of the new faces of CK underwear. A-men.
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#JacobElordi hits the locker room in our Neon Boxer Brief and matching Joggers from #CALVINKLEINUNDERWEAR. This is @jacobelordi #IRL. Show us your unfiltered life ➡️ #MYCALVINS. Shot by @studio_jackson Tap to shop 🔝 Neon Joggers [US, EU] Neon Low-Rise Trunk [Pre-Order in US]
He's not the only famous face to have been added to Calvin Klein's latest roster of celebrity models though: DJ and producer Diplo has also wowed fans with his pics for the campaign, as has NFL star Odell Beckham Jr.
Check out some highlights in, ahem, brief, below: