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Barely-there briefs are back for Rufkin’s SS16 swimwear campaign

By Joseph Kocharian

Rufskin are the brand that just keep giving. They have  a myriad of new swimwear that you can buy for your holidays this season, including The Scuba (it does what it says on the tin with super soft scuba material), the retro-style Loop collection that plays about with some vintage style fabrics, and the The Hybrid – the brand’s conceptual collection with high performance fabric and contemporary design in monochrome.

Finally, there’s the Cote D’Azur, which is a tribute to southern France, including deep colours, blues and metallics. They also have used Lycra Xtra Life™ that provides shape retention that keeps your swimwear tight, working against chlorine and fiber abrasion and UV rays (UPF 50+)

Carrying on the international theme, Rufskin have a variety of styles such as the Euro-style bikini, the Brazilian Sunga (which offer a little less and a little more skin coverage respectivley) Douglas Coates and Hubert Pouches of Rufskin have taken their favourite model Logan to the pool to show off some of the new styles.

We think you will agree he wears them very well indeed….

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You can explore each of these styles and buy the swimwear at

Follow @rufskin, @dougrufskin , @hugofrufskin and @lswieckitay on Instagram.

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