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7 For All Mankind launch new FOOLPROOF denim range

By Nick Byam

7 For All Mankind, a brand which prides itself on the latest denim innovations, are launching a ground-breaking fabric with a sharp focus on practicality.

The new style, ‘Foolproof’, takes 7 For All Mankind’s eye for retention and soft hand-feel to the next level. Taking shrinkage and care into consideration, ‘Foolproof’ represents the new era of luxury denim. The science behind the denim lies in a revolutionary new process that relaxes denim before finishing, which eliminates the opportunity for growth after wear and shrinkage after every wash. Perfect for any guy’s action-packed lifestyle.

The range launches this spring and comes in two signature fits, Slimmy and Ronnie, with both being available in three indigo washes: Classic Indigo, Alpha and Tribute.

‘Foolproof’ denim is exclusive to the 7 For All Mankind brand. Hence, it’s impossible to reproduce and represents the first of its kind in an exciting new category the brand is calling ‘Intelligent Luxury Denim’.




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