The story of the PEUGEOT Attitude Pride Awards EUROPE 2025, supported by British Airways – in 15 epic images
Olympic legend Dame Kelly Holmes, 'Zombie' singer Yungblud, Erasure frontman Andy Bell and Spanish political firebrand Carla Antonelli were among those honoured last Friday at our event
Last week (Friday 4 July 2025) saw the PEUGEOT Attitude Pride Awards EUROPE 2025, supported by British Airways touch down at the Peninsula London, and as usual, it celebrated the great and good of the LGBTQ community.
The ninth edition of our event, hosted by funnyman Tom Allen, saw a number of everyday community heroes honoured alongside four famous names: our Pride ICON Award winners.
Those Pride ICONs were: Olympic legend Dame Kelly Holmes, ‘Zombie’ singer Yungblud, Erasure frontman Andy Bell and Spanish political firebrand Carla Antonelli. We adore all of them, naturally!
For the full list of winners – including RAF veteran Caroline Paige MBE and Lou Queernaval’s Erwann Le Hô – click here.
But first, scroll on for a look at the day in 15 pictures…
India Willoughby, the UK’s first out trans newsreader, stepped out in style
TV doctor and Attitude columnist Dr Ranj (below, right) posed with partner James Colebrook
As did I Kissed a Boy‘s Ruben Bø Dower and Lars Fellows
PEUGEOT UK Managing Director Nicola Dobson shared a speech
A message from PEUGEOT UK
Dear Attitude readers,
We are delighted to be partnering with Attitude once again to host the PEUGEOT Attitude PRIDE Awards Europe 2025, supported by British Airways. As our relationship with Attitude magazine and the LGBTQ+ community deepens, it is our pleasure to celebrate the work of its campaigners and activists across not just the UK this year but Europe too.
As we embark on another year of collaboration with Attitude, we at PEUGEOT feel ever more determined to champion allyship. We know that, now more than ever, it is imperative to strive for acceptance, inclusion and innovation, as well as to honour our shared values of pleasure, progress and self-expression.
At PEUGEOT, a dedication to pleasure and pride is part of our identity: our emblematic lion epitomises the pride we take in our products as well as our actions. Pride is what we feel when the winners collect their awards at the PEUGEOT Attitude PRIDE Awards Europe 2025, supported by British Airways, in recognition of their remarkable achievements in service of the LGBTQ+ community.
It is an exciting time for PEUGEOT as we continue our journey towards becoming a 100 per cent electric brand. We are aiming for sustainable mobility, while ensuring we deliver the pleasure that’s at the heart of the PEUGEOT driving experience. PEUGEOT is serious about driving pleasure and pushing for progress, whether that is in support of the queer community or accelerating change in the automotive industry as we move towards a more sustainable world through electrification. Progress, however, must also come with acceptance and inclusion.
At PEUGEOT, we deeply value inclusivity, and our commitment to this principle externally is also grounded internally. Our A Better Me, A Better Us initiative reflects our commitment to building a positive and supportive culture for all. It is our pledge to create a work environment where every individual feels respected, heard and empowered to be themselves.
We bring this to life through a variety of meaningful actions: by organising events and activities that strengthen our inclusive culture, by providing ongoing communications and resources to ensure everyone has access to support, and by empowering our LGBTQ+ employee resource group to lead efforts that foster connection and belonging. These initiatives help us cultivate a workplace where people feel a true sense of community and acceptance.
PEUGEOT’s dedication to culture, inclusion and belonging has been recognised by the Autocar Drivers of Change awards, highlighting our continued efforts to support underrepresented communities and to promote LGBTQ+ inclusion across our organisation.
As we celebrate the PEUGEOT Attitude PRIDE Awards Europe 2025, supported by British Airways, we thank those who joined us to honour the heroes and allies from LGBTQ+ communities across Europe. We at PEUGEOT continue to be humbled by the amazing work of the community and are incredibly proud to be part of your Pride.
Nicola Dobson
Managing director, PEUGEOT UK
Our host for the afternoon, Tom Allen, also addressed the room
Frankie Grande flashed the flesh for a two-song performance
Carla Antonelli gave a rousing speech – with award presenter Jordan Gray by her side
Dame Kelly Holmes later paid tribute to Carla in her own speech
Erasure’s Andy Bell won an award and performed hits including ‘A Little Respect’
Current Attitude cover star Yungblud posed with his award back on the red carpet
And straddled a PEUGEOT lion!
Heartstopper’s Bradley Riches raised a glass
Alex Thomas-Smith and Ella Morgan matched their car to their outfits
Hannah Jones of What It Feels Like For a Girl fame looked sensational
And shapes were thrown at the afterparty, and then some! Here’s to another stellar Pride Awards!
To find out more about the Pride Awards, check out issue 365 of Attitude magazine, available to order online here and alongside 15 years of back issues on the free Attitude app.
