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Men strip off for Jack Wills’ #ShowUsYourTackle charity campaign

By Will Stroude

England might be out of the rugby, but Jack Wills are celebrating the World Cup, win big and simultaneously helping UK brain tumour charity Brainstrust by encouraging everyone to #ShowUsYourTackle in Jack Wills boxers.

For every post on Instagram tagging the brand and using the hashtag, Jack Wills will donate £1 to Brainstrust – and even better, one winner picked on October 25th will win a massive £5000 bar tab to throw a huge party come World Cup finals days. Thankfully there’s been plenty of fellas showing off their tackle on Instagram already and we’ve rounded up some of the entries so far for your viewing pleasure.

Even better, you can get your hands on Jack Wills men’s underwear for 20% off with our exclusive Attitude reader discount code ‘TACKLE’ – so head to straight and get your hands on some now!

To be in with a chance to win that colossal bar tab and help the Brainstrust at the same time, simply upload your own selfie in Jack Wills underwear with the hashtag #ShowUsYourTackle. by October 25th. You can find out more here.

Head to and use Attitude’s exclusive reader discount code of ‘TACKLE’ to get 20% off all men’s underwear.

jack wills

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