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Fashion’s out and proud A-list lead Attitude’s landmark 300th issue

Edward Enninful, Nicola Formichetti and Olivier Rousteing lead our new September Style issue.

By Will Stroude

Almost two and a half decades after first hitting newsstands in May 1994, the 300th issue of Attitude has arrived in style.

To mark the milestone, three leading gay figures from the world of fashion appear on the cover of our new September Style issue, available to download and in shops now; British Vogue editor Edward Enninful; Balmain creative director Olivier Rousteing; and Nicola Formichetti, the pioneering designer behind many of Lady Gaga’s most outrageous looks. 

Enninful, who became the first male editor of British Vogue in June 2017, has been outspoken about embracing diversity in fashion.

Edward Enninful, shot exclusively by Damon Baker for the September issue of Attitude

The Ghana-born stylist initially began his career as a model after being spotted on a London train aged 16. Enninful went on to be fashion director at i-D for two decades, also working at American Vogue alongside Anna Wintour before reviving W magazine.

Meanwhile, designer Nicola Formichetti caught everyone’s attention when he put Lady Gaga in a meat dress and created her wildest outfits.

Nicola Formichetti, shot exclusively by Leigh Keily for the September issue of Attitude

The Italian-Japanese creative, a former artistic director at Diesel, has never shied away from exploring his sexuality through his work, having released a collaboration inspired by the art of Tom of Finland from his own label Nicopanda.

After beginning his careeer as a designer at Roberto Cavalli, Olivier Rousteing was appointed to the position of creative director at Balmain aged just 25.

Seven years later, the Frenchman has transformed the Parisian label into a household name through his collaborations with artists such as Beyoncé and Kanye West and celebrities including Kim Kardashian.

Olivier Rousteing, shot exclusively by Leonardo Corredor for the September issue of Attitude

As Edward, Olivier and Nicola open up about challenging the status quo in an industry shaped for generations by the endeavours of LGBT people, we’re also celebrating our landmark 300th issue with a free 68-page supplement showcasing some of the most iconic – and historic – Attitude covers of the last 25 years.

#Attitude300 celebrating with Three will also see the covers go on display at a free-to-enter exhibition at The Hospital Club in London’s Covent Garden, which will be open to the public from Friday 17 August-Sunday 19 August from 10am to 6pm each day.

Attitude’s September Style issue is out now, complete with FREE 68-page supplement celebrating 300 issues of Attitude.

Buy now and take advantage of our best-ever subscription offers: 3 issues for £3 in print, 13 issues for £19.99 to download to any device.

#Attitude300 celebrating with Three runs from 17-19 August at London’s Hospital Club, Covent Garden, free to enter between 10am-6pm.


Edward Enninful

Photography: Damon Baker

Words Cliff Joannou 

Styling: Dena Giannini

Edwards wears roll neck by Berluti at Harrods, watch by Cartier, glasses by MOSCOT 

Grooming by Simone Resta

Nicola Formichetti

Photography: Leigh Kelly 

Words: Joseph Kocharian 

Make Up: Maki Ryoke at Streeters 

Nicola wears Nicopanda, shoes by George Cox

Olivier Rousteing

Photography: Leonardo Corredor 

Fashion and words: Joseph Kocharian

Make Up: Gregoris at Calliste Agency

Olivier wears Balmain Homme FW 18/19