Best New Betting Sites & Apps in the UK: Latest Online Bookies (2026)
In partnership with Fortune City
Tired of playing at the same online betting sites? It’s time to check out the best new betting sites in the UK.
We handpicked the latest sites UK players have been enjoying and compared them with established sites to see how they measure up. With key benchmarks like betting markets and bonuses in mind, NetBet is our standout choice.
However, all these sites have something to offer punters who want to try their luck at somewhere new, modern and exciting!
Top 7 New Betting Sites UK Punters Praise
- NetBet – Best overall
- Grosvenor – Daily rewards
- Luckster – Best banking
- ZetBet – #1 for Esports
- Mr Play – Best for mobile betting
- Betrino – Cashback, exclusives, and more
- Monster Casino – Dep £10, bet £10, get £30
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Detailed Reviews of the New Betting Sites in the UK: 2026
Below, we’ve reviewed the new betting sites in the UK that you must try in 2026. They combine trusted licensing with modern features to give punters real value.
1. NetBet – Best Overall
18+. New players only. Bet £10 min. odds 1/1 (2.00) to get 4 x £5 Free Bets: 1 x £5 Bet Builder, 1 x £5 Acca, 1x £5 Horse Racing & 1 x £5 UFC. Receive 25 Spins on Big Bass Splash (10p spins, no wagering). Additional T&Cs apply.
Pros:
- Markets from EPL to Greek A1 handball
- Get £20 in free bets and 25 spins when you bet £10
- Special offers and boosted odds for key events
- Bet AI betting assistant
- 4,000+ casino games and 150+ live tables
Cons:
- Deposit limits may not suit high rollers, but can be increased
- Niche events don’t always have depth in markets
NetBet stands out as one of the best new betting sites in the UK, blending trusted licensing with a modern, player-first experience. Its sportsbook covers everything from Premier League football to niche markets like Greek handball, backed by a generous welcome bonus.
With 4,000+ casino games, a lightning-fast withdrawal process, and regular event-based promos, NetBet strikes the perfect balance between variety and reliability – making it the ultimate all-round choice for 2025 punters.
Sports Betting: 4.9/5
NetBet’s sportsbook has an extensive range but focuses most on major UK/European football leagues, tennis, horse racing, and greyhounds. However, it extends into niche sports and international events, letting you explore markets that many traditional bookies may overlook.
The site is a great pick if you’re looking for more than just the Premier League and NBA, promising events to keep you on your toes throughout the day.
Bonuses & Promotions: 4.8/5
New players get £20 in free bets and 25 spins on Big Bass Splash when they bet at least £10. It’s credited as four £5 bets: Bet Builder, Acca, Horse Racing, and UFC. The bonus offer carries no wagering requirements, which makes for an easy way to check out what’s in store.
Promotions at NetBet are event-driven too, so you’ll find big events targeted – but you can also expect seasonal bonuses and holiday treats.
Currently, you can grab daily spins, cash, and bonuses with NetBet’s Hallo-win event, with its casino in the spotlight.
Games: 4.9/5
When it comes to casinos, NetBet offers over 6,500 games in total. The library is dominated by slots, with NetEnt’s Starburst and Play’n GO’s Book of Dead among the most popular titles.
NetBet also features a great range of table games, Drop & Wins, Crash games, Megaways, and Instants. Live casino currently has 65 live dealers, with blackjack, roulette, and baccarat all heavily represented.
Payment Methods: 4.8/5
You can fund your NetBet account with debit cards, PayPal, PaysafeCard, Apple Pay and Google Pay, as well as Payz and Trustly. NetBet promises instant deposits and withdrawals within five hours with no fees. It’s important to note that you cannot withdraw with Google Pay.
>>Bag 20 in free bets and 25 spins at NetBet
2. Grosvenor – Daily Rewards
18+. New, ID Verified players only. Up to £50 bonus credit. 30x wagering requirement. 7 day expiry. £20 deposit required, PayPal & Paysafe excluded. Note that full T&Cs apply.
Pros:
- Trusted brand & 55 land-based casinos
- Double the Odds on your first online sports bet
- Daily casino promos & £50 bonus when you deposit £20
- PayPal, Paysafe, and Apple Pay all available
- Excellent football coverage
Cons:
- Mobile apps could be better
- Promos mainly targeting casino and poker
A well-known name in the industry with a strong reputation for its casinos in the UK, Grosvenor fully capitalises on it with its online venture. While the casino is still in the spotlight, Grosvenor sportsbook has just as much to offer!
Sports Betting: 4.7/5
Grosvenor’s sportsbook provides great coverage of UK and EU football leagues, with the prime focus obviously being there. However, you’ll find your picks for horse racing as well as other popular sports – basketball, tennis, and boxing included.
It features more exotic competitions, from Gaelic sports to Surfing and even Netball. However, you will not find the same depth you would get with some of the competitors we’ve listed above.
Bonuses & Promotions: 4.5/5
Grosvenor offers new players a Double Odds boost for their first sports bet, Any odds, with a maximum stake of £10. While it’s not as flash as Grosvenor’s casino rewards, the site promises best odds guaranteed – paying out the highest prices – for its horse racing as well as live streams for many events.
Daily casino rewards include the Grand Giveaway, where you bet 10 to get spins or chips, as well as Grand Prize Wheel, which is free to play once a day and features spins, bets, golden chips, and cash.
Games: 4.8/5
Grosvenor is a casino-first brand and has profound Slots and Live Dealers as well as Poker, Jackpots, and Table games in separate sections. It’s easy to browse popular titles like Gold Blitz Ultimate, Book of Ra, and Cleopatra, sort between New games, Classic, and Drop & Wins, or simply search for your favourites.
Payment Methods: 4.7/5
Grosvenor might be somewhat more limited in terms of payment methods it supports, but you’ll still find a good range – with debit cards, PayPal, Apple Pay, and PaysafeCard all included. PayPal and Paysafe deposits are not eligible for welcome bonuses.
>>Grab up to £50 bonus at Grosvenor today
3. Luckster – Best Banking
18+. New customers only. Max. bet token amount £10. Minimum deposit and wagering on sport to activate the Bet token is £10. Must be used within 14 days. PayPal, Neteller, Paysafe, Skrill are not eligible. Full T&Cs apply.
Pros:
- ‘Bet £10, get a £10 bet’ promo
- 1,500+ daily markets
- Bet on over 15 sports
- 500+ slots
- 8 different ways to deposit and withdraw
Cons:
- No live streaming
- Needs more filtering options
Few do sports betting better than the Irish – and Luckster is a huge case in point.
Fresh for 2022, the green-and-white branded sportsbook is one of brand new sports betting sites UK has to offer. You can bet on the likes of football, horse racing, and rugby – while hoping for a bit of the famous “luck of the Irish” on casino games like slots, blackjack, and roulette.
Sports Betting: 4.6/5
There’s no doubt that football rules at Luckster, where there are typically over 1,500 markets on a daily basis. Tennis is popular too, and Luckster often offers 300+ markets for this one, while the likes of the NFL, the NBA, and the MLB offer exhaustive markets, too.
You can place a wide range of bets, including over/under, totals, and props, but perhaps glaring by its absence is the handicap bet. The “My Favourites” tab is great for speeding things up when you want to quickly find an event, league, or tournament, while horse racing and greyhounds are well-covered here.
Niche sports, meanwhile, include speedway, stock car racing, and water polo. Markets for esports are also offered.
Bonuses and Promotions: 4.6/5
New players at Luckster can bet £10 and get a £10 bet. Minimum odds are 4/5, but some customers will be disappointed that PayPal and Neteller deposits aren’t eligible. Also, full T&Cs apply.
As a regular player, you can boost your combo winnings by as much as 77%, while early cash-out is available on specific markets. Many of the best bonuses, however, can be found over in the casino.
Here, you can play for as much as £1,000 in August’s QuickSpin tournament, as well as compete for a slice of the £6,500,000 Drops & Wins, with Luckster claiming to hand out over £500,000 in cash prizes each month.
Games: 4.5/5
Luckster has 3 separate sections: A sportsbook, an online casino, and a live casino.
There are some of the best UK online slots to choose from, and these include classic slots, brand new slots, Megaways slots, and progressive jackpots.
Other casino games are mainly centered on blackjack and roulette variants, while the live casino is packed with variety. There are more than 50 live dealer games at Luckster, and these include Speed Roulette, Casino Hold’em, Free Bet Blackjack, and Super Sic Bo.
The min and max stakes are clearly listed for each table, with some – such as Speed Roulette – accepting £5,000 stakes.
Payment Methods: 4.6/5
Luckster has wasted no time adding a variety of ways you can fund your account. You can deposit and withdraw via the likes of Visa, MasterCard, PaysafeCard, as well as e-wallets like Skrill, Neteller, and PayPal.
The minimum withdrawal is £10, while instant withdrawals are available on many banking options, including Skrill and Neteller.
>>Claim £10 by betting £10 at Luckster
4. ZetBet – Best for Esports
18+. New players only, 1st deposit, min deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets are not eligible. Full T&Cs apply.
Pros:
- ‘Bet £10, get £10’ promo
- Frequent bonus offers
- 20+ sports to bet on
- Thousands of weekly esports betting markets
Cons:
- Low deposit limits for new players
ZetBet started taking its first bets in March 2022. It’s the hottest new UK online sportsbook on our list, and it rocked our socks when it came to esports bets, with its long list of markets and games you can bet on.
Sports Betting: 4.5/5
ZetBet is a modern sports betting site for modern-day sports bettors who love to bet on esports.
You can bet on the likes of League of Legends, Counter-Strike, and Dota 2, with LoL alone having 120+ daily markets at one of the best new sports betting sites UK. Call of Duty, Starcraft, and Kings of Glory are also available.
Altogether, there are more than 20 sports you can bet on at ZetBet, and their coverage of football is especially in-depth. In-play betting is available, and there are quick links for faster access.
Bonuses and Promotions: 4.4/5
When you place your first £10 bet, you can opt-in to ZetBet’s welcome offer, whereby they’ll credit your account with an extra £10. The best thing about this offer is you get a whole 2 weeks to use it.
ZetBet gives you the chance to boost your bets each day on four-folds or greater bets, to the point where you can increase your winnings by 77%. Early cashout is available on specific markets, while some of the casino bonuses include the chance to win a slice of the £6,500,000 Drops & Wins prize pool.
Games: 4.5/5
A really cool thing about ZetBet is that scratch cards get their own separate tab at the top of the sportsbook homepage. ZetBet is indeed one of the most dedicated online casinos when it comes to scratchies, so if this fun casino game is your thing, it might be worth a look.
You can also play hundreds of slot games, including high RTP games like Big Bass Bonanza, and there’s a live casino section, which is stuffed with a further 50+ games. Live dealer games include Multiplay Blackjack, Auto Roulette, and Casino Hold’em, which accepts £3,000 stakes.
Payment Methods: 4.5/5
ZetBet gives you numerous ways to deposit and withdraw your cash. PayPal, Neteller, Skrill, Instant Banking, EcoPayz, and Trustly are all available, as are Visa and MasterCard.
Withdrawal times can be a bit of a drag, with ZetBet claiming that some methods can take as many as 6 days. We tested out the eWallets, however, and got our cash within 24 hours.
If you want to raise your maximum deposit limit, you’ll need to enter the Rewards program and move through the tiers.
>>Get started with a ‘Bet £10, get £10’ promo at ZetBet
5. Mr Play – Best for Mobile Play
18+. New players only, 1st deposit, min deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. Full T&Cs apply.
Pros:
- 100+ mobile-optimised games
- Clean, intuitive app design
- Accepts Skrill, PayPal, and Trustly
- Deposit £10 to claim a £10 bonus
- Great coverage with 20+ sports
Cons:
- No live streaming
- Limited horse racing depth
Mr Play is our best mobile-friendly new betting site in the UK, with a sleek UI and a host of features. It’s the perfect spot for punters on the go, with both the sportsbook and casino neatly integrated.
Sports Betting: 4.5/5
Mr Play sportsbook features 20+ sports with all the essentials there – including football, horse racing, tennis, and greyhounds. You’ll also find esports, darts, and novelty markets like politics and entertainment.
We found the layout crisp and responsive, although live streaming isn’t available. In-play betting still runs smoothly, where you get quick updates and cash-out options for full control.
Bonuses & Promotions: 4.4/5
You can claim a £10 free bet when you first deposit and bet £10 at Mr Play. The minimum odds for a qualifying bet are 1/1. The bonus must be used with minimum odds of 4/5 and within 14 days. It is non-cashable, but there are no wagering requirements so you can withdraw winnings immediately.
There’s a range of casino promos you can take advantage of as well, including Daily Spin Frenzy, Drop & Wins, and Boosted Odds.
Games: 4.5/5
Moving on to Mr Play’s casino, we found an equally impressive section with over 1,000 titles from NetEnt, Play’n GO, and Evolution.
From hundreds of slots (including all-time fan-favourites like Gonzo’s Quest) to a great range of table games, Mr Play just can’t disappoint. You’ll find standard blackjack and roulette to live dealer variations, as well as the likes of Blackjack Surrender.
Elsewhere, the casino also has a solid selection of scratchcards and specialty games, so your downtime is bound to make for some fun as well.
Payment Methods: 4.4/5
Mr Play has different deposit and withdrawal options available – ranging from debit cards like Visa and Mastercard and traditional bank transfers to e-wallets like Skrill, PayPal, and Trustly. The site charges no added fees for payment processing.
Deposits are instant, while e-wallet withdrawals typically clear within 24 hours. Card and bank withdrawals may take a couple of business days, but Mr Play ranks among the fastest paying UK betting sites overall.
>>Join Mr Play and enjoy seamless mobile betting
Ranking Methodology: How We Chose the Best New UK Betting Sites
We didn’t just pick betting sites at random. Every platform on our list was tested using a strict, data-driven approach. Our team looked at everything from betting markets and welcome bonuses to casino game variety and payment speed.
Here’s how we made our selections.
Sports Betting Markets
It’s only natural that the first thing we looked at was each betting site’s sports betting markets. We made sure to add the best UK betting sites new players can actually enjoy – from a variety of sports to a range of markets in leagues as well as international tournaments.
Bonuses and Promotions
Brand new online betting sites UK typically have the best sportsbook and casino bonuses for UK players. This is because they must do what they can to entice people to sign-up. This is certainly true of the UK betting sites we chose, which all get you started with a first bet bonus, which is quickly followed by a series of bonus bets. (Note that full T&Cs apply.)
Casino Games
Are you also looking for the best online casinos in the UK? Whenever you fancy trying your luck on something other than sports betting, these betting sites accommodate you with hundreds of casino games, including slots, video poker, live dealer games, and online blackjack.
Banking Option
Lastly, we made sure to add betting sites in the UK that offer the most popular banking options. These include Visa, MasterCard, and PayPal. What’s more, the newest betting sites we chose are flexible with their deposit and withdrawal limits, and they offer excellent withdrawal times.
FAQs on the Brand New Betting Sites UK
We address some of the commonly asked questions when grabbing new betting sites UK offers, hoping to shed some light on the biggest concerns you may have.
Which UK Betting Site Is Best?
The best new UK betting site right now is NetBet. It offers unmatched coverage for football, horse racing, and in-play markets, plus a seamless mobile experience.
Which Betting Site Has a Welcome Bonus?
Almost all the new betting sites on our list offer welcome bonuses. We’ve loved NetBet’s offer of £20 in free bets plus 25 bonus spins, while Grosvenor doubles your odds on your first sports bet. (Full T&Cs apply.)
What Is the UK’s Number One Betting App?
The top betting apps in the UK are NetBet and Grosvenor. NetBet’s sleek design and instant withdrawals make it our top pick, while the Grosvenor app is perfect for hybrid casino and sportsbook play.
Are New UK Betting Sites Safe?
Yes. A new betting site can be just as safe as an established UK betting site. As long as an online betting site is fully-licensed, has a legit owner, and has put in place security measures like SSL encryption, you can be sure that you’ll be signing up to a safe and secure website.
How Do I Open a New Betting Account in the UK?
To open a new betting account, choose your preferred online betting site, use one of our links above (it will ensure you qualify for the best bonuses), and look for a button that says “JOIN” or something similar on the homepage (it’s usually located to the top right of the screen).
Then, just follow the onscreen instructions and add a valid payment method.
Is In-Play Betting Available at New Betting Sites in the United Kingdom?
Yes, in-play betting is available at new betting sites like Luckster and ZetBet. And while not all betting sites offer live streaming, you can usually keep up with the in-play betting action via a graphic visualiser.
What are the Best New Horse Racing Betting Sites in the UK?
Some of the best horse racing betting sites include FansBet and BetUK. These sports betting sites in the UK offer worldwide markets for horse races, as well as price boosts and competitive odds. BetUK also lets you watch the races live for free.
Are These New Bookies Licensed by the UK Gambling Commission?
Yes. The UK Gambling Commission is responsible for the licensing and regulation of UK betting sites. In order for the latest betting sites UK to work in the country, they must be permitted by the UK Gambling Commission first.
How Do I Choose the Best New Betting Sites in the UK for Me?
The best way to start is by reading new betting sites UK reviews and guides like ours. It gives you insights into the best new betting sites UK customers can join, and it also shows you the pros, cons, and key features of each site.
You can then create a shortlist of any sites that stand out to you, before taking a closer look.
Comparison of the Top 5 New Betting Sites UK
In this section, we take another quick look at our top new betting companies UK:
- NetBet: Covering everything from Premier League to Greek handball, NetBet’s sportsbook stands out for its depth and value. You’ll also find over 6,500 casino games and instant withdrawals via PayPal. New users get £20 in free bets and 25 spins on Big Bass Splash. Note that the full T&Cs apply.
- Grosvenor: With 55 land-based venues and a solid online platform, Grosvenor betting offers include double odds on your first sports wager. Great football coverage, live racing streams, and daily casino promos make it ideal for hybrid players.
- Luckster: From racing bets to football bets and many more, Luckster offers fantastic odds and thousands of markets. You can boost your Combo winnings by 77% here, as well as compete for cash prizes over in the action-packed casino. Note that the full T&Cs apply.
- ZetBet: ZetBet goes deep with its market coverage of esports. You can bet on thousands of markets each week on the likes of LoL, Dota 2, and Call of Duty, and there are also 20 “real” sports you can bet on too.
- MrPlay: Our pick for the best mobile play in the UK. You’ll find 20+ sports and hundreds of in-play markets. Beyond sports, Mr Play offers 1,000+ casino games and focuses on speedy banking with e-wallets. New players can grab a £10 free bet when they deposit £10, with no wagering requirements. Note that the full T&Cs apply.
How to Get Started at a New Online Betting Sites in the UK?
Below, we have outlined the steps for NetBet, but the process will be similar for any new online bookie:
Step 1: Click “Register”
Use this link, and you’ll see a “Register” button to the top right of the homepage.
Step 2: Fill in the First Form
Enter a valid email address, a phone number, and a username.
Step 3: Fill in Your Personal Details
Follow the steps to provide your personal details, including your password, full name, your date of birth, and your home address. Agree to the terms and conditions at the bottom, and your account will go live!
So, What Are the Best UK New Betting Sites?
These are the best 7 new betting sites available to UK customers. All of them were launched in the last few years, they’re all safe and legit to join, and they all stand out for their betting markets, competitive odds, and bonuses.
NetBet is our best new UK betting site overall, thanks to a welcome bonus of £20 and 25 spins, excellent market coverage, and over 1,000 games in the casino. But we’re sure that, whatever sports you prefer to bet on, you’ll find something you love here.
Whatever you decide to do, we remind you that sports betting is meant to be fun first and foremost. Therefore, it’s important to always bet responsibly.
Are you suffering from a gambling problem, or do you know someone that does? If so, it’s crucial to call the National Gambling Helpline without further ado at 0808-8020-133 to seek help from one of the numerous advisors. Speaking to these professionals is instrumental in making gambling a safe venture for you and your loved one. You also have to be aware that gambling sites and other related products are for those aged 18 and above.
Several casino sites listed in our reviews might not be available in your region. To this end, you might want to go through your jurisdiction’s local laws and rules to have an idea of online gambling’s legality.
If you’d like some top-notch information that focuses on gambling and everything in-between, check out these organizations:
- https://www.gamstop.co.uk/
- https://www.gamcare.org.uk/
- https://www.begambleaware.org/
Affiliate Disclosure: This is an affiliate post. We don’t offer casino games ourselves. Instead, we help you find a place to play. When you go to a casino via our site and play there, we receive compensation.
