USN announces worldwide brand re-launch

October 2014 will bring UK costumers an exciting new refreshed USN brand on the shelves.

The development of the logo and the new packaging for the USN product range helps to reinforce the brand globally, and build a consistent identity across all markets.

With the introduction of new packaging across all the ranges the consumer will be able to instantly identify within each range the product they require for their individual needs and eliminate the intimidating shopping experience often experienced by new or un-educated consumers.

“Although local markets require flexibility, the abundance of digital platforms does not allow brands to follow different brand and product strategies across countries,” says USN UK Managing Director, Jason Oakley. “The rebranding process is part of our global strategy to consolidate USN across 136 countries and return to its roots by sharing one voice and global vision. To challenge yourself, celebrating the courage and commitment to transform your body and the positive impact of our products on your journey.”

The brand aims to reposition itself towards inspiring consumers to challenge themselves, to go further, push harder and reach their personal goals, whatever they might be! This will be a systematic roll out of fantastic new design elements, a host of new products and reformulations into the UK and Europe markets. This represents the single biggest investment in the development of the USN brand and its people since its formation in 2000.

For more information on USN and their new line of products visit usn.co.uk

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