H&M opens new menswear pop-up in Shoreditch
By Nick Byam
This week, H&M UK & IE opened its first menswear Pop-Up store in Shoreditch, East London.
The space, previously used to launch H&M Divided and Beauty, re-launched as a menswear-only shop. To celebrate the opening, customers could enjoy barber treatments, while free moustache-shaped biscuits were handed out along with coffee provided by The Rolling Bean.
The pop-up is H&M’s first menswear-only store and features hand-selected pieces that fit the East London customer while keeping H&M’s affordable prices. The space will provide a shopping environment that breaks away from the usual in-store experience, where customers can enjoy complimentary coffee while shopping in relaxed surroundings.
On Saturdays and Sundays, the pop-up will also offer complimentary beard/moustache trims by trendy Pall Mall Barbers, and any donations will go to the ‘Movember’ movement.
The menswear pop-up will be open from Wednesday to Sunday until 13th December.
