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Klarna is not what you think: busting the myths behind the breakout pay later service

In paid partnership with Klarna.

By Will Stroude

In a post-pandemic world, online shopping increasingly looks set to remain the new normal for many of us.

As fashion-lovers around the globe continue to look for ways to make their spending habits as modern as the digital racks they’re rooting through, it’s Klarna that’s emerged in pink-hued pole position as the consumer-friendly ‘Pay Later’ service of choice.

Since being founded in 2005, Klarna has established partnerships with more than 250,000 global retailers, including ASOS, H&M and Nike.


The firm’s skyrocketing popularity has almost inevitably led to plenty of myths springing up around the payment provider – myths that are finally being dispelled for good in an immersive new game available to play online (where else?)

Created with Spanish artist Ignasi Monreal, The Mythbuster Challenge sees users enter a stunning virtual world of contemporary and classical paintings inspired by common misconceptions about Klarna.

One such myth strikes at the heart of Klarna’s values: With its fresh, social-media-friendly baby pink branding, some have dismissed the firm’s shake-up of the buttoned-up financial sector as simply too weird, or even untrustworthy.

Klarna are encouraging consumers to play The Mythbuster Challenge online game to discover the truth about the popular Pay Later service

As well as playing via the online digital gallery, consumers will also be able to take part by visiting murals in cities around the UK including London, Manchester, Liverpool and Birmingham.

Scanning a simple QR code will transport users to the game, where prizes including a weekend stay at Claridges or a £10,000 donation to hygiene poverty charity Beauty Banks in the winner’s name are up for grabs.


Shaking off the talk in one of Monreal’s stunning, tongue-in-cheek creations, Klarna is reminding users that being perturbed by a bit of pink is so last century.

Also reassuring customer’s of Klarna’s reliability is its current status as the UK’s 5th largest bank by customer numbers, alongside HSBC.*

Amid the recent online retail boom, Klarna has quickly set the standard for a ‘Try Now, Pay Later’ approach that allows its savvy audience of style-conscious millennials and Gen Z’ers to recreate a recreational in-store experience online – an experience that was often getting lost in tech-based translation.

Klarna’s Pay in 30 Days product allows order multiple sizes and return items that do not meet their expectations or requirements without a large sum of money leaving their account upfront, while its 3 monthly installment plan empowers online shoppers to budget more effectively when investing in a higher-ticket item.

Klarna’s commitment to a user-friendly, customer-focused future includes features such as the Klarna app, which allows customers to manage purchases and repayments in one place, get notifications when a payment is due, and report returns.

Altogether, it’s making Klarna one of the most accessible firms in online shopping. The pink, it turns out, is just an added bonus.

Find out more about Klarna at

Please spend responsibly, borrowing more than you can afford could seriously affect your financial status. Make sure you can afford to make your monthly repayments on time. 18+ T&C’s apply. Klarna Bank offers both regulated and unregulated products. Klarna’s Pay in 3 instalments is not regulated by the FCA.