The majority of US beer drinkers are favourable to brands working with a trans spokesperson, according to a new survey.
The data comes after trans influencer Dylan Mulvaney was bombarded with transphobic hate for her branded content with Bud Light.
In April, Dylan posted a promotional video for Bud Light dressed as Audrey Hepburn. A few days later she posted photos in Nike women’s workout gear.
Trolls declared the brands shouldn’t endorse a trans woman and have boycotted both.
However, Morning Consult‘s new survey reveals that 53% of monthly beer drinkers feel “favourably” to brands working with a trans spokesperson. This is compared to 47% of all US adults who said the same.
The survey was conducted about two weeks after the backlash began, involving 4,401 participants.
Asked whether they would support a brand that hired a trans spokesperson, or more inclusive advertising talent, Democrats were most likely to say yes.
Gen Z adults, millennials, and monthly beer drinkers followed as cohorts with the next highest levels of favourability.
Meanwhile, Republicans expressed the most opposition by a wide margin. Just under half (49%) said they were “unfavourable” toward both marketing activities.
Dylan returned to Instagram on Friday (28 April) after a number of weeks away from social media.
“A lot has been said about me. Some of which is so far from my truth that I was hearing my name, and I didn’t know who they were talking about sometimes,” she explained to her followers.
“It was so loud that I didn’t even feel part of the conversation, so I decided to take the backseat.”
Dylan added that she was “doing okay” and “sitting with my emotions” without immediately responding.
“What I’m struggling with most is that I grew up in a conservative family, and I’m extremely privileged because they still love me very much,” she added.
“And I grew up in the church, and I still have my faith, which I am really trying to hold onto right now. But I’ve always tried to love everyone, you know, even the people who make it really, really hard.”