Coca-Cola delivers powerful message of diversity in new Super Bowl ad – WATCH
The drink giant's latest ad features people of different races, religions, sexualities and gender identities.
Coca-Cola just released their 2018 Super Bowl ad and we love it.
Entitled ‘The Wonder Of Us’, the ad pushes for diversity and features a number of people of different races, religions, sexualities and gender identities.
The ad, produced by the Wieden-Kennedy ad agency, shows people enjoying their coca-cola drinks as various narrators read lines from an original poem about the brand, written by a member of the Wieden+Kennedy team.
Jennifer Healan, the group director for integrated marketing content, said: “The poem is something we’ve really fallen in love with.”
Coca-Cola’s North America’s creative VIP Brynn Baracke, told AdWeek: “It’s such a big audience, and we want to celebrate the diversity of that audience.”
The ad is part of Coca-Cola’s latest campaign ‘A Coke For Everyone’ which will continue through the Winter Olympics and 2018.
Coca-Cola made headlines last year after they unveiled a new ad which featured a brother and sister fighting over a hunky pool boy.
The brand’s new ad will reportedly air during the fourth quarter of the Super Bowl, which kicks off this Sunday (February 4).
Watch it below: