Troye Sivan unveils the cruisy, sexy video for new single ‘My My My!’
The Aussie pop star is here to queer up 2018.
By Will Stroude
Troye Sivan is back, and boy is he doing it with a bang.
The Aussie pop star has unveiled his brand new single ‘My My My!’ with a shiny (well, really that should be grimy) new video to boot.
The first single from Troye’s upcoming second studio album is more uplifting than anything you’ll find on 2015’s Blue Neighbourhood record, but the 22-year-old distinctive yearning vocal is back in business as he urges a potential new lover to “stop running from love.”
Directed by Grant Singer, the man behind other moody music-fests including Lorde’s ‘Green Light’ and Taylor and Zayn’s ‘I Don’t Wanna Live Forever’, the ‘My My My! video sees Troye lose himself in the music as he smoulders down a series of dark alleys alongside some equally moody-looking men, including porn star and model Brody Blomqvist.
It’s all very cruisy, and all very gay. We LOVE, naturally.
In a statement, Troye explained his inspiration for the track, saying: “‘My My My!’ is a song of liberation, freedom, and love. Throw all inhibition to the wind, be present in your body, love wholeheartedly, move the way you’ve always wanted to, and dance the way you feel—hopefully even to this song!”
Thanking fans on Twitter following the video’s released, he added: “guys legit im just scrolling through all of your comments and tweets and articles and i can’t stop smiling. so much more to come, too. 2018 is gonna be so fun!!!”
It’s good to have you back Troye. Here’s to queering up pop in 2018.
Watch the video for ‘My My My!’ below: