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Gymshark unveil LGBTQ ambassadors ahead of new Pride campaign

In partnership with Gymshark.

2021-05-13

Gymshark have unveiled a crop of talented LGBTQ ambassadors ahead of a new Pride campaign designed to break down the barriers queer people often face when it comes to working out.

The fitness apparel brand has signed Rob Kearney aka ‘The World’s Strongest Gay’, trans bodybuilder Alex Tilinca and non-binary coach Em Donkers to represent Gymshark ahead of Pride season.

Rob Kearney aka 'The World’s Strongest Gay'

Members of the LGBTQ community can often feel under-represented in the fitness world and Gymshark want to do something, so they’re asking for your help too.

Gymshark will be celebrating members of the LGBTQ community in their new Pride campaign this summer and beyond. ‘Pride in Progress’ is the theme of the brand’s campaign, which will feature stories from the community and some of their LGBTQ athletes.

Trans bodybuilder Alex Tilinca

Gymshark want to hear about your experiences and allyship stories - whether it’s how fitness has been a part of your personal journey, the barriers you have faced, or your biggest inspiration.

Fitness and sports can give an incredible sense of purpose and belonging, but often people can feel barriers to participation.

Non-binary coach Em Donkers

By highlighting and celebrating LGBTQ+ customers (at any stage of their fitness journey) whether they lift weights, pound pavements or death drop, Gymshark aim to continue to unite the conditioning community.

Share your stories, or tag someone you would love to see get involved, over on Attitude's Instagram.