Scented underpants are now a real thing
By Nick Byam
French underwear label Le Slip Francais have launched a collection of men’s scented briefs.
Yes, you did read that right.
When you put on the briefs, they don’t smell of anything, but once to take a walk in them, the friction releases the unique Le Slip Francais fragrance encapsulated within the fabrics fibresm leaving your nether regions gorgeously scented all-day-round.
We have a few of the official campaign images below – though we’re afraid they’re not scratch n’ sniff…
The briefs are on sale now at Selfridges for £38. Visit LeSlipFrancais.fr
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