Diesel Black Gold opens up shop in London
Diesel Black Gold opened their first global concept store, on 21 Conduit Street, W1. The space exclusively showcases the Diesel Black Gold women’s and men’s collections in the UK. Diesel teamed up with the founders of Architecture and Associés Pierre Beucler and Jean Christophe Poggioli0 for the special project.
The space is full of industrial and raw materials, that is oh-so Diesel Black Gold. There is plenty of cement and utility in the concept store, reflecting the collection- also, being Diesel Black Gold, it has to include a bit of leather (they love a bit of leather) with panels on the walls with moulded tyre-track patterns, epitomizing the Diesel Black Gold’s tough and raw DNA.
