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Blood Brother teams up with Guinness for new menswear collection

By Will Stroude

Blood Brother has teamed with Irish beer brewer Guinness for a new collection.

The pair’s exclusive Spring Summer 2017 Capsule collection of contemporary menswear features bomber jackets, t-shirts, sweaters and trousers. In a fashion first, two worlds have come together to create an eight-piece capsule collection that combines sophisticated silhouettes with a casual sports-enthused energy and luxury fabrics.

Blood Brother has re-imagined the trademark Guinness’ iconic harp and catalogue of advertising in their own vision – creating a sentimental mind map throughout the collection – a perfect example of their distinct sartorial sportswear apparel.

Velvet zipped tracksuits and studded leather jackets are keys pieces as well as classic logo long sleeved T-shirts.

“Guinness shares our drive for quality and for us it was a great experience to work with such a global brand,” said Nicholas Biela, who designed the collection alongside James Waller.

“We felt from the beginning that it would make for a really unique chance to collaborate with a brand outside of fashion that really was the best at what it does and has a huge amount of respect over a long period of time, something that we hope to achieve.”

This limited edition menswear range will be exclusively available at the Blood Brother flagship store and online at, online retailer Farfetch and from a bespoke pop-up space within Harrods London; as well as

Words by Michael Henderson

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