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Watch | Emerald Life insurance showcase LGBT families in new campaign

By Ben Kelly

Emerald Life, the UK’s first LGBT insurance provider, has released a new behind the scenes video for its latest ad campaign, showing the kinds of real families it exists to serve.

The company provides home, term life, wedding and pet insurance, with travel to follow shortly, offering LGBT people a compelling alternative to generic insurance products offered on a ‘one size fits all’ basis, which often overlook their specific needs or concerns.

In their new video, the company are shown using real LGBT people for their marketing campaign, and they express their commitment to being a part of the community.

One man featured in the clip says, “I really like the idea of being able to phone up an insurance company, and not having to think about whether I come out on the telephone call.”

Emerald Life launched on March 30, with Chairman Steve Wardlaw telling Attitude, “For me, it is a matter of serious concern that even in these more enlightened times, the LGBT community does not have true equality of experience in the financial sector.”

His sentiments were echoed by CEO Heidi McCormack, who said, “At Emerald, it’s not just about providing a set of insurance products, we want the inequalities we have highlighted to become a thing of the past.”

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