Ben Cohen has upset fans by revealing a picture doing the rounds on social media isn't actually of him.
The hunky sportsman spotted a seriously X-rated snap that claimed to be of him posing for an Attitude Magazine photoshoot.
The picture showed what claimed to be Cohen standing naked and with his hands only half covering his package.
Sadly, just like Cohen has done himself on social media, we can confirm the picture isn't actually real.
The hunky star told fans on Twitter: "It's a fake picture buddy!!!"
It’s a fake picture buddy!!!! 😳 https://t.co/pZrOGweSE2— Ben Cohen (@RugbyBenCohen) December 21, 2017
In the meantime, why not take a look at the real picture - they're just as good:
Meanwhile, Cohen teamed up with a shaving brand earlier this year to get men talking about manscaping.
According to new research, 85% of British men have said that they shave or trim more than just their facial hair. When asked which parts of their body they like to keep tidy, 73% said that they like a well-maintained groin.
72% said a cleanly-shaven chest is important, with another 63% said it's important to keep their rear tidy.
Ben has said of the collaboration: “Manscaping can be a minefield if you are not a guru with your groomer, so to help guys master their shaving skills, I have teamed up with Wilkinson Sword & the London School of Barbering to unveil the Manscaping Master of Arts (MA), helping guys to be fully qualified master of the manscape.”