Tom Daley is diving into a new project: he’s making history as Rimmel London’s first-ever male global ambassador.
Previous Rimmel London ambassadors, a role historically reserved for women, include the likes of Cara Delevingne and Kate Moss – so the 28-year-old Olympic diver and keen knitter is in good company.
The ‘get the London look’ brand is mainly known for its make-up range but Daley’s partnership sees a new era for the British cosmetic company that will kick off with a campaign for its Match Perfection foundation.
“It’ll be interesting to see what the reaction to Rimmel having a man in their campaigns will be, but I really hope it’s a positive one,” Daley told British GQ in line with the announcement.
Daley may have fronted the likes of the 2012 London Olympics, but he says that previously collaborations are “nothing compared to how big this is.”
“I’m hopeful that the campaign, and myself as a man fronting it, can help men realise that make-up can be something they can incorporate into their everyday lives, without the fear that many of them have,” Daley said of his Rimmel London partnership.
He continued: “It’s incredibly exciting to see that beauty is diversifying and becoming fully inclusive, no matter someone’s gender.”
“We are proud of our mission to prioritise diversity and inclusion,” Shohaib continues. “As a world-class athlete and an advocate for mental health and LGBTQI+ rights, Tom is a powerful role model.”
While this is Daley’s first venture into the fashion world, he has already been involved in the fashion industry with his fashion label Made with Love by Tom Daley.
The athlete has previously declared he hopes to be a “designer for life” following the launch of his Pride-themed capsule collection.