YouTube has launched a new video campaign called #ProudToPlay in celebration of gay athletes who have come out of the closet.
The campaign's launch video features excerpts from TV news reports about the coming out of Michael Sam (American football), Robbie Rogers (soccer) and Jason Collins (basketball) - as well as a snippet from the famous YouTube video Tom Daley posted last December in which the Olympic diver revealed he is in a relationship with a man.
The video also features contributions from gay YouTube stars Tyler Oakley and Davey Wavey, plus an excerpt from a speech by President Barack Obama, all set to the empowering sounds of
Katy Perry's pop smash Roar.
"This is the biggest moment in sports," Rogers tells viewers at the end of the video. "It's our time to make a difference, and show the world that every athlete can be proud to play."
YouTube explains the thinking behind the campaign as follows:
"In celebration of the upcoming World Cup in Brazil and LGBT Pride month, we’re honouring the LGBT athletes, their supporters, as well as the YouTube Creators who stand up for diversity in sports and elsewhere—all of whom help create an equal and inclusive playing field for everyone."
Meanwhile, YouTube is inviting users to join the campaign by "uploading a video talking about what being #ProudToPlay means to you". A selection of the most notable videos will be promoted on the YouTube Spotlight Channel over the course of this month (June).
Watch the #ProudToPlay launch video below: