Win an invite to shop the Balmain x H&M Collection before it hits stores

The Attitude fashion department has a bit of a treat for you. We're offering readers the chance to shop the Balmain x H&M collection before anyone else with 50 passes to the exclusive launch party on Wednesday 4th November (just so you don't have to go down there on your lonesome, each pass entitles you to bring a friend too). The event will be held at H&M’s flagship store (234 Regent Street) from 6:30-9pm. To enter, readers must email [email protected] with H&M x BALMAIN in the title of the email, along with their full name and age in the body of the email to be in with a chance to win. Only successful applicants will receive a reply. The winners will be chosen on a first come first serve basis.
The Balmain x H&M collection comes out next month, and Creative Director Olivier Rousteing has crafted an incredibly decadent collection for the high street brand, enlisting celebrity friends such as Kendall Jenner, Jourdan Dunn, Gigi Hadid, Dudley O'Shaughnessy and Hao Yung Xiangto to model for the collection. H&M's collections have a history of selling out as fast as lightening, so 50 readers will have a chance to get their hands on it before anyone else!
Here's a little preview of what you can expect from the high street x high fashion collection:
Photography by Mario Sorrenti