Swatch celebrate Pride with rainbow-coloured watch range

In partnership with Swatch


Proud since 1983. At Swatch, we believe in diversity in every shape and colour and we empower others to believe in it too. We have shown our commitment through our many partnerships with artists from the LGBTQ community: Keith Harring, Lindsay Kemp, Jeremy Scott and Mika to name a few.

In 2022, our STRIPEFIERCE and PEACE HAND LOVE watches echo the ever-important conversation about diversity, inclusiveness and love.

This BIG BOLD BIOCERAMIC rainbow-colored flag watch features a white dial with multi-coloured print, glow-in-the-dark effect and biosourced glass. A solid matte light blue BIOCERAMIC case and solid matte blue BIOCERAMIC bezel on a solid matte dark blue strap complete this peace sign pride colour watch. This PRIDE WATCH comes in standard packaging with a rainbow band.

This NEW GENT BIOSOURCED rainbow-colored flag watch features a semi-transparent dial with multi-coloured print and biosourced glass. A calendar wheel turns every 24 hours so a different icon from LGBTQIA2S appears each day. A transparent matte clear biosourced case on a semi-transparent matte strap complete this PRIDE WATCH. This also comes in standard packaging with a rainbow band.

Red for life, orange for healing, yellow for sunlight, green for nature, blue for serenity and purple for spirit. Today, through these two watches, Swatch proudly shows this iconic design, the ancient symbol of hope, which is today a sign of love and diversity that moves millions of people around the world. We truly hope this will inspire people to stand by the values of freedom, love, creativity, individuality and community these watches embody.

More information at Swatch.