Pietro Boselli is the hottest Santa we've ever seen.
The mode, former maths teacher and Attitude cover star stars in a new Christmas-themed ad for Italian fashion brand Yamamay alongside model Hailey Clauson, which sees him dress up as Santa while delivering gifts.
It's not long until the 29-year-old strips down to a pair of red, tight underwear to give us all an early Christmas present.
Boselli teased the new ad with a festive Instagram post last week which featured him posing in the skimpy underwear while holding several gifts.
Alongside the image, Boselli wrote: "Snowing in London! Feeling Christmasy."
You can watch Pietro as Santa below: