Model Max Emerson stripped down for a snowy holiday.
The 29-year-old went skiing this week in nothing but his underwear, and fans couldn't stop looking at his bulge.
Emerson shared a snap of his holiday to Instagram, showing him holding one of the skies between his legs and in front of his bulge.
Alongside the picture, he wrote: "Nobody gets more excited about #ski season than me."
It seems the model doesn't mind the cold as he posed for another shirtless snap in the snow:
Meanwhile, Emerson, who stripped off for Attitude's January issue, showed off a new trick involving his manhood and an iPhone holder:
We hope he won't mind giving us a real demonstration...