
"Until then stay acting shocked about how the world continues to stay f***** at the hands of your ancestors and your heads that remain buried in the sand with hands over your ears." L’Oréal confirmed in a statement on Friday that they were cutting ties with Bergdorf in the wake of the remarks. "L’Oréal champions diversity. Comments by Munroe Bergdorf are at odds with our values and so we have decided to end our partnership with her," the company wrote on Twitter.
The company's decision has widely criticised online, with many pointing out the hypocrisy of a brand that claims to champion diversity but sacks a transgender woman of colour for speaking out about racism. Years & Years singer Olly Alexander was among those to call out the brand, writing: "L'Oréal champions profit and is a company that's chosen to silence a PoC who's dared to speak out about racism and her own lived experience." L'Oréal champions profit and is a company that's chosen to silence a PoC who's dared to speak out about racism and her own lived experiencL’Oréal champions diversity. Comments by Munroe Bergdorf are at odds with our values and so we have decided to end our partnership with her.
— L'Oréal Paris UK (@LOrealParisUK) September 1, 2017
Other users agreed. "She was speaking about white supremacy and how racism is a SYSTEM rooted in white supremacy. This is absolutely shameful," wrote one Twitter user. Another added: "Firing a trans woman of colour because she spoke out about racism? Shameful. Reconsider."L'Oréal champions profit and is a company that's chosen to silence a PoC who's dared to speak out about racism and her own lived experience https://t.co/pEe8bBNkZZ
— olly 🌙 (@alexander_olly) September 1, 2017
This is a huge mistake on your part guys. Firing a trans woman of colour because she spoke out about racism? Shameful. Reconsider.
— Tom [PositiveLad] (@PositiveLad) September 1, 2017
how can you claim to champion diversity and then fire her for speaking out against systemic racism??
— Hayley (@HixxiDustButt) September 1, 2017
You should be ashamed of that decision. You should have stood up for her. Nice to see you don't actually care about diversity
— Alice Beggs 🌻 (@AliceBeggs) September 1, 2017
Attitude has approached Bergdorf for comment. More stories: God’s Own Country review: ‘A heart-bursting romance and new gay classic’ Troye Sivan to star opposite Nicole Kidman in gay conversion therapy film ‘Boy Erased’She was speaking about white supremacy and how racism is a SYSTEM rooted in white supremacy. This is absolutely shameful.
— Mia (@MiaIsDrunk) September 1, 2017