Loose Women is being investigated by Ofcom following the unpleasant interview with Kim Woodburn.
On August 29, the 76-year-old TV personality was appearing on the ITV talk show to discuss her ongoing feud with panellist Coleen Nolan, who she famously fell out with during the pair's appearance on Celebrity Big Brother last year.
The segment immediately turned hostile as Coleen and her sister Linda Nolan - who is suffering from terminal cancer - laid into Woodburn, with the latter accusing her of having "no talent", as audience members laughed and jeered.
With fellow panellists Linda Robson and Janet Street-Porter also challenging Kim over her behaviour, things soon got increasingly uncomfortable, with many viewers at home voicing concern that the former How Clean Is Your House? presenter was being ganged up on.
Kim later broke down in tears as she began recalling her childhood, which she has previously claimed involved prolonged physical and mental abuse from her mother, father and step-father, as well as sexual abuse from her father.
She then branded Coleen "lying trash" as she exited the studio to boos from the audience.
The episode, which went on to include to segment about mental health following the row, sparked thousands of complaints to Ofcom from upset viewers.
More than 4,000 viewers called for Coleen to be let go from the series after around 7,900 people complained of Kim’s treatment to the broadcasting watchdog.
And now, Ofcom has announced they are investigating the incident following the series of complaints.
In a statement to Digital Spy, they said: "We are investigating whether this programme fell short of generally accepted standards.”
Watch the fight below: